My mentor during my employment with Health Canada, has sent an email informing me that the thumbnails have been launched on the Health Canada website, quoting:
Creating different rough mockups of the layouts and the different components of the images
Having daily reversions of the photos to ensure that the thumbnails match the branding of the project
Working with Adobe Illustrator to create the thumbnails
Components of the images using Unsplash and overlaying the illustrations on top of the image
Throughout the project, there were many iterations to the images to ensure they were correct for the project
To keep track of the deadline by having constant communications with coworkers and making a list of the changes that needed to be made to the thumbnails
Final Thumbnails
After many rounds of feedback and iterations, the thumbnails were ready to be shown to the world.
The campaign had great success within the company reaching over 20,000 views within 6 weeks of publishing the project.
Thumbnails “tool kit for educators” graphic design for Health CanadaFeedback and impacts"Your work was really engaging and definitely adds a fun and creative element to the page." The campaign was one of the most successful; at 6 weeks, the pages had gotten 20,000 views on the page.The goal of the project was to match the brand guide to create thumbnails for different worksheets according to the different learning materials.Branding
The branding is a mix of images and illustrations that are added to the image to give it a unique look that appeals to children and educators.
There was a library of illustrations and while creating the thumbnails I was able to match the branding style to make each part of the project come together.
Additionally adding the library of illustrations while creating the thumbnails.
TimelineBrainstorming
Creating unique ideas for the different worksheets that cater to the kids and match the branding of the project
Using the time to research different layouts and compositions for the other illustrations
Creating a collection of images from Unsplash to work with the illustrations
SketchingIllustratingReview and reversionReflections
Being part of the Health Canada organization was an incredible experience that led me to learn many skills in working with many layers of the company. I have gained many.
While working on the thumbnail project, I was also responsible for other projects. I learned to manage all the different meetings with different co-workers efficiently making sure that I am on top of all my projects.