- In a world that hates, I want Alpha Branded to reflect love and peace where everyone feels safe. Alpha Branded is not a company but a home for art that reflects the beauty of Indian culture.
- The primary goal of Alpha Brand is to utilize art to spread creativity, positivity, and hope globally.
- After many years of growing as an artist and a person, the goal has shifted to being more centred around who I am as a person, which is a child of Indian immigrants who came to Canada when I was two years old.
Studying user experience design has helped me with running my business in many ways. As UX students, we need to understand and know what the user wants. Understanding the user's struggles and pain points of the target audience helps to determine what users want to see in the design. Business and UX Being there every day to post and share my journey as a business owner is challenging, especially since I am a full-time student and also work part-time. Running Alpha Branded has taught me to continually work towards the goals I set for myself. Behind the brand is a young woman who is a student and a retail worker, trying to find the time to create change, one art piece at a time. My goal for Alpha Branded is to spread creativity, positivity, and hope globally.
- The Target audience is anyone who enjoys art.
- The target audience for Alpha Branded is young adults who are immigrants seeking to embrace their culture and beauty gradually.
- Using the learning from high school business classes and university leave classes to understand SEO and different social media metrics.
- Branding is vital to ensure that consumers recognize the brand and the message.
- The initials of Alpha Branded combined to showcase the word Alpha Branded. The term "Alpha" is typically used to describe a dominant person, especially in socially hyper-masculine contexts.
- Changing the narrative of an 'Alpha' from a male to an empowered female, taking the term and using it to help empower women and change the central perspective of an "Alpha'" to be more gender inclusive.
- Having a positive and personal experience opening the products. Starting with the thank card, which can also be used for free prints.
- Protecting the prints and stickers with clear baggies and backing cards to avoid bending.
- Wrapping in tissue paper to make a cute unboxing experience to encourage to share on social media.
- A fun way to express gratitude to those who support the business.
- Creates a special bond with the consumers, making them feel special
- Including a free print for consumers to help them save Alpha Branded business handle information.
- Using my own experience and creative imagination to make art that resonates with my goals and vision.
- Not every artwork is going to be world-changing or inspiring, but it can still make people happy or make them laugh a little. It is the little things that can change someone's mood to be more positive. Although we're living, we need a little bit of happiness, even if it comes from a sticker or an art print.
- Choosing to sell stickers and art prints to make the art more accessible to everyone. It can be used in various ways to express oneself.
- Build brand loyalty
- It is a more educational and longer video that allows for a more in-depth connection with the viewers.
- Funny trends based on business
- Behind-the-scenes videos showcase who is the person behind the brand
- Create a more personal connection with the user.
- Images and using reels to draw people in and encourage them to engage and express their thoughts.
- Analyzing the trends within the market to plan different posts and content for various social media platforms. The main social media are